Luxury modern home at twilight
The White-Label CRM for Realtors

The operating system for modern real estate.

UMe IDX unifies leads, inbox, calls, texts, calendar, AI, and a Zillow-grade search into a single high-fidelity workspace — under your brand, your domain, your phone number.

Lead IntelligenceAI Call SummariesNative VoIP & SMSJack AI AssistantWhite-Label DomainsIDX Map SearchHomepage BuilderDeal PipelineMobile CommandCalendar SyncReports & AnalyticsLead IntelligenceAI Call SummariesNative VoIP & SMSJack AI AssistantWhite-Label DomainsIDX Map SearchHomepage BuilderDeal PipelineMobile CommandCalendar SyncReports & Analytics
The platform

A command center that replaces the stack.

01 — Leads

Every lead. Every signal. Prioritized.

Lead scoring, pipeline stages, hot filters, activity timelines — see who to call before they even pick up. Priority, New, and All leads in a single glass surface.

Jack AI insight
3 leads scored 55+ went active this week. Call Travis Delly first — viewed 5 listings in 24h.
Leads dashboard
02 — Calls & Texts

Hang up. Get the summary. Keep texting.

Your business line for SMS and calls — with AI that writes the summary and pulls key facts (budget, VA, next steps) into the thread. No separate dialer. No replaying the whole recording to remember what Mike said.

AI key facts
Client: Mike · Investor · $50k budget · interested in assumption properties — extracted from the call, ready for follow-up SMS.
Calls & Texts with AI call summary and key facts
03 — Timeline

Everything that happens — on the lead.

Calls, texts, emails, notes, deals, listing views, and teammate mentions land on one chronological timeline. Filter by channel, play recordings, and never dig through five apps to remember the last touch.

Live activity
Outbound call · 13s · recording ready. Deal created · Tempe listing. Viewed listing · Phoenix — all on today.
Lead timeline
04 — Inbox

One inbox. Email, SMS, calls.

Every conversation from every channel, threaded to the contact. Your own agent email address on your own domain — no more forwarding rules or missed replies.

Native address
agent-delly@mail.umeidx.com — routed, tracked, and attached to the CRM.
Unified inbox
05 — Contacts

Sellers, buyers, partners — one graph.

Filter by role, label, and reach. Realtors, loan officers, coordinators, consumers — a real relationship graph, not a spreadsheet.

Reach signals
Call, text, and email affinity per contact — surface the warmest path in one tap.
Contacts
06 — Calendar

Tours, tasks, working hours.

Working hours, showings, and tasks in a real calendar — synced to the mobile app and available for booking directly from your public site.

Booked automatically
Tour of 1255 Lemon Dr · Wed 11:00 AM — pulled from a lead reply.
Calendar
07 — Jack AI

The AI that actually knows your book.

Jack sees your leads, your listings, your inbox, and your calendar. Ask for hot leads, next steps, matching homes — or hand him a file. On-page and on-brand.

Prompt
“Who are my hottest leads this week?” — instant answer, sourced from live pipeline.
Jack AI assistant

08 — Why not Zillow

Why buyers stay on your site — and stop opening Zillow.

IDX search with Assumptions filter and maximum interest rate set to 4%
01 — Assumptions01 / 04

Search the rate. Not just the beds.

Assumable filters, max interest rate, and monthly payment pins turn “can we afford this?” into the search itself. Zillow shows list price. Your site shows the payment they can actually live with.

Branded listing detail with tour request and agent contact
02 — Listing experience02 / 04

The listing page is yours — so the lead is too.

Full gallery, tour request, ask a question, call your number. Same polish as the portals, but every tap lands in your CRM under your brand — not a Zillow inbox.

Jack AI listing analysis with honest fit recommendation
03 — Jack AI03 / 04

Honest counsel for their life, not a generic blurb.

Jack weighs their assumptions — family size, timeline, must-haves — and says when a home fits and when it doesn’t. Portals sell the listing. You guide the decision.

Save search dialog with frequency and lead assignment
04 — Saved searches04 / 04

Alerts that keep them coming back to you.

Map areas, assumable filters, daily digests assigned to the right lead. They don’t need Zillow for “new in my area” — that habit lives on your domain.

StopwonderingwhyyourbuyerswouldchooseyourwebsiteoverZillow—andstartgivingthemareasonto.

09 — Homepage Builder

Your brand, your site, your blocks.

Drag-and-drop hero, marquee, rate charts, buying power, resources, testimonials — plus AI-generated blocks tuned to your market. Publish across multiple domains from one workspace.

  • Custom subdomains + connected custom domains
  • AI blocks for market snapshots
  • Blog posts, creatives, and page-click analytics
Homepage builder
Voice call transcript and SMS thread
IDX map search on mobile
Lead timeline on mobile
10 — Mobile

The whole business — in your pocket.

Native iOS + Android. Call, text, email, and log activity from anywhere. Every viewed listing, note, and touchpoint threaded to the lead in real time.

  • Real-time listing view tracking
  • One-tap call, text, email
  • Notes, mentions, and timeline
The comparison

Everything CINC, Ylopo, and iHouseWeb leave scattered — in one workspace.

Capability
Legacy stack
UMe IDX
CRM + IDX in one login
Two vendors, two bills
Native — one platform
Own your phone number
Third-party dialer add-on
Included per agent
White-label homepage builder
Templated micro-sites
Drag-and-drop, AI blocks
On-page AI assistant
Bolt-on chatbot
Jack — sees your CRM live
Multiple domains per agent
One site per seat
Unlimited
Native mobile CRM
Web wrapper
iOS + Android native
Ready when you are

Build your real estate empire.

See UMe IDX with your MLS, your brand, and your team — in a 30-minute private tour with our founding team.

Book a private tour